30+ Best Pitch Deck Examples, Tips & Templates
A startup is, by definition, a fast-growing company. And to grow you need funding.
Enter the pitch deck.
In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.
Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.
Table of contents (click to jump ahead):
- What is a pitch deck?
- 30 pitch deck examples for businesses
- What makes a good pitch deck?
- What is the difference between a pitch deck vs business plan?
- Pitch deck FAQ
- Create a pitch deck in 4 easy steps
What is a pitch deck?
A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones, your team, and a call-to-action.
The best startup pitch decks can help you:
- Prove the value of your business
- Simplify complex ideas so your audience can understand them (and get on board)
- Differentiate your business from competitors
- Tell the story behind your company to your target audience (and make that story exciting)
What is a pitch deck presentation?
A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.
30 pitch deck examples for businesses
1. Buffer pitch deck
Industry: Social Media Management
Business model: Subscription-based SaaS (Software as a Service)
Amount raised: $500k, according to Buffer’s co-founder Leo Widrich.
Location: San Francisco, California, USA
Website: Buffer.com
Key takeaway: The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.
What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.
Eventually, they created this slide to clear the air:
To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.
In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:
Design tip: don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.
Why?
Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.
You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.
Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.
Related: Creating a Pitch Deck? 5 Ways to Design a Winner
2. Airbnb pitch deck
Industry: Hospitality, Travel, and Technology
Business model: Online marketplace (peer-to-peer) for lodging and travel experiences
Amount raised: $20k at three months and $600k at eight months (seed), according to Vator.
Location: San Francisco, California, USA
Website: airbnb.com
Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.
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