70+ Brand Guidelines Templates, Examples & Tips

Written by: Ryan McCready

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Nov 05, 2023

Ever heard that keeping your brand consistent across all channels can increase revenue by 23%? It’s true, but let’s admit it – it’s not a walk in the park, especially when your team is all over the globe or working from home.

Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more.

With well-outlined guidelines, branding mistakes from your own designers and external creators should be a thing of the past.

But as always, I’ve got your back. With over 70 brand guidelines templates, real-world examples and design tips, it’s time to dive in and create your own brand guidelines. Learn more about how Venngage’s easy-to-use templates and online editor can be your secret sauce in making it happen today.

What are brand guidelines?

Your brand guidelines specify everything that plays a role in the look and feel of your brand. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. From personal statements, to branded photos, to spelling, to your mission statement and more.

In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. I’ll also give you a TON of examples of how other brands have approached their brand guidelines. With clear brand guidelines, your brand will be presented consistently from presentation designs to blog posts and business cards.

Brand guidelines examples (with templates):

1. One Page Brand Guidelines Examples
2. Simple Brand Guidelines Examples
3. Small Business Brand Guidelines Examples
4. Creative Brand Guidelines Examples
5. Corporate Brand Guidelines Examples
6. Tech Brand Guidelines Examples
7. Social Media Brand Guidelines Examples
8. Nonprofit Brand Guidelines Examples

One page brand guidelines examples

Sometimes you don’t need a multipage brand guide to talk about your company colors, fonts or other design elements. A lot of the time, you can distill this information down to one page, like in the brand guidelines examples below.

I like these simple one page guidelines because they are very actionable and easy to share with your team to ensure consistent branding. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access.

Plus, anyone can create a quick but comprehensive brand guide using our templates and online editor even if you’re not a designer.

White One Page Brand Guidelines Template

While you should have a more comprehensive branding manual, it’s a lot for people to sift through every time they have a question.

That’s where a simple cheat sheet will do the trick. The above brand guidelines template outlines some of the most important facets of your visual brand. This condensed version of the brand style guide is easy to pin up in your workspace.

Black one page brand guidelines poster

I may be a little biased here because black is my favorite color, but I think it makes a great background for many brand guidelines templates. That’s because the colors and text can really pop on a dark background.

For example, look at how striking the colors and text are in the above example from Egotype.

Core color palette brand guide template

Not every designer uses the exact same programs or ideas when creating something. There are also hundreds of apps that can be used to design, like Venngage for Business. And even more ways of creating the same type of design work.

Some brands may use an internal team, or outsource it to another company.