How to Write Business Proposal (Examples + Free Templates)
The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals.
A well-written business proposal can often mean the difference between winning or losing a prospective client.
In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates.
Here’s what this guide will cover (click to jump ahead):
- What is a business proposal?
- What are the components of a business proposal?
- How to write a business proposal step by step
- More business proposal examples + writing and design tips
- What should you include in a business proposal?
- What are the types of business proposals?
- FAQs about business proposals
Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:
What is a business proposal?
A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.
A business proposal outlines what your business does and what you can do for your client. It can be general like this business proposal example:
Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:
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